WhatsApp Business Number Restricted: Matlab & Appeal Guide

Short answer

WhatsApp Manager → Phone Numbers kholein, exact restriction state padhein, upstream cause fix karein (almost always quality rating ya repeated template rejections), 7\u201314 din wait karein rolling window ke liye. Urgent ho to ek appeal file karein jo change document kare.

Char tarah ki restrictions

1. Messaging-limit restriction. Number abhi bhi send kar sakta hai, lekin kam unique users tak per 24 hours (tier 100K se 10K, etc.). Most common.
2. Outbound-marketing restriction. Marketing templates window ke liye bilkul nahi bhej sakta, sirf Utility / Authentication. Marketing par sustained user blocks ki wajah se.
3. Geographic / audience restriction. Number abhi bhi send kar sakta hai, lekin certain countries ya un users ko nahi jo past me zyada reporting kar chuke hain.
4. Template-class restriction. Specific templates approved rahte hain lekin behaviour review hone tak is number par bhej nahi sakte.

Kaise identify karein aapke paas kaunsi hai

• WhatsApp Manager → Phone Numbers → Status check karein restriction text ke liye.
• WABA tied business email par Meta ka notification email padhein.
• Agar BSP account manage karta hai, unhe Meta Business Help Center se raw restriction reason surface karne ke liye kahein.

Restrictions kya trigger karta hai

1. Quality rating Low several days running.
2. Repeated template rejections, especially cosmetic edits ke saath resubmissions.
3. Non-opted-in audiences ko sending.
4. Sudden volume spike bina prior history ke.
5. Customer complaints Meta ke feedback loop se filter ho ke aana.

Ek clean restriction-lift appeal

Hello WhatsApp Business Support,

Hamara number [+CC XXXXXXXXX] WABA account [WABA ID] ke under [date] ko state "[exact restriction text]" ke saath restrict hua.

Hamein lagta hai restriction [root cause: jaise pichle 10 din me sustained Low quality rating jo partially opted-in segment ko ek Marketing campaign send karne ki wajah se hua] se triggered hai.

Restriction ke baad se humne:
  - Sab non-opted-in numbers upcoming campaigns se hata diye.
  - Har Marketing template me explicit "Reply STOP to unsubscribe" add kiya.
  - Opt-out processing 60 seconds me set kiya.
  - Per recipient ek Marketing message per 24 hours ka throttle laga diya.
  - Team ko category selection (Marketing vs Utility vs Authentication) par re-train kiya.

Hamare paas opt-in evidence, updated template set, opt-out workflow, aur recent campaign brief taiyaar hain. Kripya hamare number ko restriction lift ke liye review karein. Hum turant full tier restoration ki expect nahi kar rahe \u2014 bas upar documented changes ke based review chahiye. Dhanyavaad.

Appeal kahan jata hai

• WABA: Meta Business Help Center, "WhatsApp Business Platform" case category. BSP aapke behalf par file kar sakta hai.
• Cloud API self-served: Meta App Dashboard → WhatsApp → Support.
• Business App: in-app Request Review use karein agar show ho. Free app par restrictions usually quality-driven hote hain aur automatically lift ho jaate hain.

Yeh nahi karna chahiye

• Restriction bypass karne ke liye naya WABA number spin up mat karein. Behaviour business ko follow karta hai.
• Same restriction appeal har din resubmit mat karein.
• "Guaranteed restriction lift" promise karne wale third parties ko mat pay karein \u2014 sirf Meta lift kar sakta hai.
• Sending zero pe reduce mat karein \u2014 koi Utility traffic na hone wala number abandoned dikhta hai aur re-evaluation slow ho jaata hai.